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EcoCash Holdings rebranding
28 May 2025 at 11:05hrs | Views
EcoCash, the popular mobile money platform operated by Econet Wireless Zimbabwe Limited, will retain its name despite recent announcements about a rebranding by its former holding company.
EcoCash Holdings Zimbabwe Limited, which now controls Steward Bank, plans to change its name to TN CyberTech Investments Holdings Limited, pending shareholder approval. This move follows TN Holdings Limited's recent acquisition of a controlling stake in Steward Bank, the only banking asset under EcoCash Holdings Zimbabwe.
The announcement comes after Econet Wireless Zimbabwe Limited repurchased the EcoCash mobile money business from EcoCash Holdings Zimbabwe in a transaction that began early last year. Following the buyback, several fintech businesses including EcoCash (Pvt) Ltd, VAYA Technologies, Econet Insurance, Econet Life, MARS Zimbabwe, and Maisha Health Fund became subsidiaries of Econet Wireless Zimbabwe Limited. However, Steward Bank remained with EcoCash Holdings Zimbabwe.
In a notice to shareholders, EcoCash Holdings Zimbabwe disclosed that an extraordinary general meeting (EGM) will be held on Friday, June 13, 2025, to seek approval for the proposed name change. The suggested new name, TN CyberTech Investments Holdings Limited, is intended to better reflect the identity of the controlling shareholder and the company's future strategic focus.
The company explained that retaining the name EcoCash Holdings could cause public confusion, given that the mobile money platform EcoCash (Pvt) Ltd now operates as a subsidiary of Econet Wireless Zimbabwe Limited.
"As such, the board believes that the change of company name is in the best interests of the company and of all shareholders," the circular to shareholders stated.
The rebranding of EcoCash Holdings Zimbabwe signals a new phase for the company as it aligns its identity with new ownership and business directions, while the EcoCash mobile money brand continues independently under Econet Wireless Zimbabwe Limited.
EcoCash Holdings Zimbabwe Limited, which now controls Steward Bank, plans to change its name to TN CyberTech Investments Holdings Limited, pending shareholder approval. This move follows TN Holdings Limited's recent acquisition of a controlling stake in Steward Bank, the only banking asset under EcoCash Holdings Zimbabwe.
The announcement comes after Econet Wireless Zimbabwe Limited repurchased the EcoCash mobile money business from EcoCash Holdings Zimbabwe in a transaction that began early last year. Following the buyback, several fintech businesses including EcoCash (Pvt) Ltd, VAYA Technologies, Econet Insurance, Econet Life, MARS Zimbabwe, and Maisha Health Fund became subsidiaries of Econet Wireless Zimbabwe Limited. However, Steward Bank remained with EcoCash Holdings Zimbabwe.
In a notice to shareholders, EcoCash Holdings Zimbabwe disclosed that an extraordinary general meeting (EGM) will be held on Friday, June 13, 2025, to seek approval for the proposed name change. The suggested new name, TN CyberTech Investments Holdings Limited, is intended to better reflect the identity of the controlling shareholder and the company's future strategic focus.
The company explained that retaining the name EcoCash Holdings could cause public confusion, given that the mobile money platform EcoCash (Pvt) Ltd now operates as a subsidiary of Econet Wireless Zimbabwe Limited.
"As such, the board believes that the change of company name is in the best interests of the company and of all shareholders," the circular to shareholders stated.
The rebranding of EcoCash Holdings Zimbabwe signals a new phase for the company as it aligns its identity with new ownership and business directions, while the EcoCash mobile money brand continues independently under Econet Wireless Zimbabwe Limited.
Source - Herald
